“We have seen enhanced productivity and efficiency by having a central resource for competitive intelligence. Finding competitive creative is easier and faster than ever. And we are able to leverage the value of competitive analysis and insight by creating it once and making it available to everyone who needs it across our global organization.”

Gary Elliott
Vice President
Brand Marketing

“This tool is unique and critical in delivering knowledge and new business value to HP. Putting keen, highly focused and insightful understanding and analysis of our competitors’ advertising into the hands of HP marketing decision makers when and where they need it greatly improves our ability to make more informed marketing communications decisions - every day all over the world.”

Bill Sidwell
Global Brand Strategy and Management
Corporate Marketing
Hewlett Packard

“We have come to depend on 33rd & Woodbine. Their thoughtful and insightful analysis of the competitive landscape is vitally important for us on the HP business. We are so busy running to stay ahead of the day’s projects that we don’t have the time to stay on top of competitors’ work. With 33rd & Woodbine, we know the job is being done thoroughly, by senior category experts. We view them as an extension of our team — a really important strategic extension.”

John Coyne
Associate Partner/Group Account Director
Goodby, Silverstein & Partners

“We have integrated the services provided by 33rd & Woodbine into our formal process at the agency. We make sure that everyone around the globe has access to this valuable tool. The services 33rd & Woodbine provide give us the ability to quickly and easily stay up to date on the competitive advertising environment and because we find answers — insights and analysis on the Competitive Insight Center we save time and effort.”

Emily Ketchen
Senior Vice President
Group Account Director
McCann Worldgroup

“The tools provided by 33rd & Woodbine dramatically reduce the time and effort we spend doing competitive analysis. And frankly, what’s even more valuable to us is that we can focus our resources on applying the competitive insight rather than searching for it.”

Andrew Willis

Executive Vice President
Worldwide Account Director