Why it’s important  

More than ever, premier advertisers must have an in-depth, strategic, and contextual understanding of the global competitive environment to develop effective communications strategies. Traditional methods of collecting, analyzing, and disseminating key information about competitive advertising and marketing efforts are underdeveloped and inefficient—especially within complex, global organizations.

Many large clients have significant competitive information in different areas of their organizations, but it’s often backward-looking, spending-driven, not insightful, not centralized, and not easily accessible beyond a small group within the company.

33rd and Woodbine offers a unique solution by offering a wealth of expert competitive knowledge compiled to serve the client’s specific, customized competitive profile. This knowledge engine delivers deep competitive insight organization-wide so that key decision makers and agency partners have insightful analysis in their hands at the moment they need it.